Digital direct marketing is all about your customer and prospect data. What do you want to achieve? Where do you want to g(r)o(w)?
B2B, B2C or Ecommerce; we define the individual strategy and roadmap that fits your team and organization.
Challenge us with your email marketing, CRM and Marketing Automation questions!
Contact us! No strings attached :-)
phone: +31 6 237 00 897
email : info@directproject.nl
Bridging the gap between Email marketing and Marketing Automation
There is a huge grey area between email marketing and Marketing Automation. And it causes a lot of confusion to many marketeers.. What would be best for you? Advanced email marketing? Starting with basic Marketing Automation? Do you need to switch tools to do this? If so, which one should you choose?
These questions we help you answer.
Don't start with tools.. because they will only tell you why you need to use their shining platform. Let us listen to your ideas and plans and translate that into a roadmap you can follow step by step. So you will have quick results but also the dot on the horizon to work towards.
Only conversion counts… Turbocharge your digital marketing!
You have your digital marketing in place, backed by serious tools such as Selligent, SalesForce, Marketo, Eloqua, Hubspot, etcetera.
Customer journey is in place, leadfunnels are ready to roll. But how do you actually get more people in?
On average only 7% of your website visitors are converting.
It's time to put the turbo on your conversion!
We have selected the best tools to help you push more leads into your funnels and raise the results of your Email marketing and Marketing Automation.
Easy to deploy and surprisingly effective!
It's time to put the turbo on your conversion!
We have selected the best tools to help you push more leads into your funnels and raise the results of your Email marketing and Marketing Automation.
Easy to deploy and surprisingly effective!
Which flavor do you favor?
B2C
Be fast, be personal
In B2C we often run in to shorter customer journeys, lower order values and low customer loyalty. It’s crucial that you are top of mind on the right moment and you need to grab every possibility to present yourself.
We compose your strategy out of a broad variety of campaigns forWelcome,Onboarding,Reactivation, Behavioral, Loyalty etc
B2B
Be patient but be sharp
B2B brings us to significantly higher order values and a longer customer journeys. This paves the road for proven strategies such as lead scoring, nurturing campaigns and account based marketing.
‘Always on’ campaigns,Customer maturity index segmentation,Events, Accountmanager lead generation and many more will be on the menu.
e-Commerce
Small changes, big differences
E-commerce marketing evolves around 3 main issues: Recency, Frequency and Monetary value.
And that makes sense.. If we manage to raise new customers from 100 to 103 (+3%), if we can get them to visit your shop 6 times per year instead of 5 times (+20%) and we can increase the average ordervalue from € 50 to € 52,50 (+5%), we achieve a turnover increase of almost 30%!